Realigning the role of creativity.
We’re living in a time of profound change.
In every direction, a new world is emerging; a world founded on ethical and environmentally-conscious modes of living, sharing, creating, buying and being.
People are prioritising planet. Innovation is redistributing power. Brands that embrace the future are reshaping the market.
Fend is an independent branding & design studio, co-creating this new world.
By partnering with future-facing brands who share our vision, we give them creative advantage to elevate their message.
We are Fend. For today's brands, for tomorrow's brands, and for every new direction.
“I can hear change humming, in its loudest, proudest song. I don’t fear change coming, and so I sing along.”
Guided by our core values.
Our five core values shape our approach to what we create, and who we create it for.
We measure them against new partnerships, the UN’s Sustainable Development Goals, and our creative decision-making.
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We prioritise brands and sectors that demonstrate a commitment to environmental stewardship.
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We seek partnerships that embrace bold and imaginative approaches to storytelling, branding, and marketing.
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We work with brands that are authentic and transparent in their messaging, values and beliefs.
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We value partnerships that promote inclusivity and diversity, amplifying underrepresented communities and challenging stereotypes.
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We work with brands that give back to their communities, and advocate for meaningful change.
Multimedia by design.
Across digital design, print design, photo, video and audio, we can handle it all, to leave you with a cohesive design language and a stronger brand message.