Kantar | IPGMB | MAGNA

Sustainability Whitepaper
Kantar | IPG Mediabrands | MAGNA

Sustainability and the path to purchase.

Studies show that 81% of shoppers want to buy environmentally-sustainable products. But what impact does sustainability have on the customer journey? And can sustainability be both purposeful and profitable for brands?
This is the premise of Sustainability & Purpose, a landmark UK research project we branded, designed and helped launch at a London event for media, marketing and sustainability professionals.

For this whitepaper, a bold, fresh identity was required to set it apart from the usual sustainability clichés.

Abstract imagery inspired by shapes found in nature helped support the content, while distinctive typography and layout choices ensured the report stood out from the crowd.