UM Circle
Cracking the code for gender equality.
Global media agency UM approached us with an idea for an event in partnership with UN Women, shining a spotlight on the convergence of big data, AI, tech and its impact on gender equality.
We delivered a full brand from naming through to event design, as well as photographing the event and filming talking heads on the night to use as part of a wrap-up showreel.
What we did:
Naming
Logo
Brand identity
Event design
Event photography
Event filming
Video script
Video interviews
Video editing
UM Circle brings clarity to complex subjects, and examines the convergence of technology and society.
A shallow depth of field on the logo helps convey the idea that UM Circle is here to bring things into sharp focus. The flagship red branding of UM is reimagined as a beacon of light in the dark.
